Jean Patou

Jean Patou

Jean Patou's clothes were marketed mostly to wealthy American women When the stock market crashed, however, so did the market for luxury fashion. The House of Patou survived through its perfumes, which remain well known today The best known of Patou's perfumes is "Joy," a heavy floral scent, based on the most precious rose and jasmine, that remained the costliest perfume in the world, until the House of Patou introduced "1000" (a heavy, earthy floral perfume, based on a rare osmanthus) in the late 1970s. Before Joy, the House of Patou released many other perfumes, many which were to celebrate particular events. For example, Normandie (an oriental forerunner to perfumes such as Yves Saint Laurent's Opium) celebrated the French ocean liner of the same name, and Vacances (a mixture of green and lilac notes) celebrated the first French paid national holidays.