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Ben Sherman

Ben Sherman

Ben Sherman

Alfred Benjamin Sugarman, a British Stylist better known under his alias Ben Sherman founded his eponymous brand in 1963. Today the brand is a true fashion reference, but it actually all started with a shirt factory near Brighton. From the start Ben Sherman shirts could be distinguished thanks to their highly recognizable large collars with an extra button compared to classic shirts, but also all because of the unmistakable red, white and blue target logo. After having opened a store in Brighton, Ben Sherman quickly moved to Carnaby Street, home of British fashion and cultural revolutions of the 60ís. Success was immediate through England. Mods adopted the brand to match it with their LEVIís jeans and Doc Martens boots. The 60ís and 70ís were definitely Ben Sherman years for skinheads and then punks. Having become a word-know brand, Ben Sherman is above all the symbol of a specific decade and style: rock. The brand and has been associated with many famous bands since this time: Radiohead, the Klaxons, Franz Ferdinand and 83 other bands that donated their guitar pics to the brand for a charity auction. Rock and generosity, the Ben Sherman myth!

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