Guy Laroche

Guy Laroche

Guy Laroche was a French fashion designer (16 July 1921 – 17 February 1989) and founder of the eponymous company. Laroche began his career in millinery and he founded a high-fashion atelier in Paris. In his first collection that was favorably received, he reintroduced vibrant colors such as pink, orange, coral, topaz and turquoise. His clothes also featured plunging neck and back lines. Known as being humble and gracious—as opposed to the haughty nature of most Parisian designers. In 1966, Laroche introduced Fidji, his first women’s fragrance and among the men's fragrances, Drakkar Noir.